New ways of teaching and learning: How flipped classrooms are doing it upside down

The way we consume information changed a lot – digital, mobile, time-independent.

The way we teach didn’t – frontal, linear, scheduled.


But one-size-fits-all doesn’t work with learning. Students are different but forced to learn the same way in the same amount of time.


Fortunately, there are already concepts which try to supersede the old-school mechanisms anyway. One of them wants to turn classrooms (and lecture halls) upside down and is therefore called the flipped classroom.


But wait! What does ‘flipped’ mean?

Well, the traditional way of teaching goes like this:

The teacher explains a new topic. At the end of the lesson there might be a few minutes left to do one exercise on this topic. As soon as the lesson is over, everybody leaves the classroom as fast as possible. If the teacher is lucky, they are barely able to cat-call what homework should be done.

During the following lesson, the teacher asks about the homework. Most students will say they tried, but weren’t able to complete it because they had some questions. The topic is then explained again in reference to the homework. So far, so classic.


The flipped classroom way goes like this:

Students learn about the new topic at home via video lessons. While in class, they will make use of what they’ve learned through exercises as well as the help of others and their teacher.

How a flipped classroom concept will improve learning

So within the flipped classroom, the teacher is more of a guide than the instructor, differentiating their role compared to the traditional way of learning.


Effects of a flipped classroom

Sounds cool so far, right? But what are the possible effects of a flipped classroom?

– Students are able to gather information at their own pace. If something is not understood, they are able to rewind the video. If something is going too fast, they are able to stop the video to first digest and reflect on the content before continuing.

– Classroom time is used in a more productive way.

– The teacher has much more time to coach students and work on practical tasks during the lessons instead of lecturing on theory and concepts.

– Students don’t give up so quickly when a solution is hard to find.  At home, there is no one to ask for help, so students tend to lose motivation at a faster rate.

– Students become active learners instead of being listeners.


Teacher Wendy Roshan tried the flipped classroom and approves in an article which was published in the Washington Post: “Students become more independent learners because they work with one another more often in class and they get more individual attention. And they did better than ever.”

As experiences of the Clintondale High School, which flipped all of its classrooms, prove as well: All those effects lead up to better results as “the failure rate (…) in math dropped from 44 percent to 13 percent; in science, from 41 percent to 19 percent; and in social studies, from 28 percent to 9 percent.

Another plus is the willingness of students to do their homework: “While only half of the students did traditional homework, 75 to 80 percent watch the videos.”


Also, teacher Kanchan Chellani told NBC about the ‘flipped experiences’: “Students now are scoring on average five points higher – the difference between a B+ and an A.”


Flipping practically and successfully

While all of this sounds great, there’s still some criteria to keep in mind for the successful practical implementation of a flipped classroom:

– Define objectives.

– Write an outline to make sure the online lessons have a logical structure.

– Keep the videos short (which means 3-15 minutes).

– Keep it rich in variety. Use images, infographics, and everything else to avoid monotony.

– Recap the most important points at the end.

– Give your students an opportunity and hint to note their questions so they won’t forget them until they are able to ask the teacher. Maybe even make it possible to ask questions online via chat or e-mail while watching the video.

– To make sure students are really learning the content of the online lesson, there should be a script with tasks to be fulfilled by the students while or after they have watched the video.


Ready to flip your classroom? Then start to create your own explainer video with mysimpleshow and make it a part of your own e-lesson.

Happy teaching, happy learning!

Must-have this season: An explainer video on your landing page

Although “must-have“ sounds a bit as if an explainer video is a regulation, we don’t want to force you to embed a video on your landing page. But because we have your best interest at heart, we’ll provide you with some advice for morphing your website into a fertile channel. 

And of course we aren’t only saying “do it“… we also give you some really good reasons to.


1. Videos increase conversions

A video on your landing page will increase conversions

All successful companies have one thing  in common…they make money! A video on your landing page can help you to boost sales: As studies revealed, videos on a landing page can increase conversions up to 80% or even double the number of sales, which are achieved through your landing page.


2. Videos provide much more information than text

A video on your landing page will provide so much more information

A picture is worth a thousand words… imagine what a video is worth! Visitors are either busy or lazy or short on time (usually a combination of all three), and therefore would rather watch a video instead of reading text. That’s because information transported through images is absorbed 60,000 times faster than it is through text. WIN!


3. Video combines the most relevant facts with a cool story

A video on your landing page should combine facts and a cool story

If your product or service is more complex to explain, do your visitors a favor and try to keep it as simple and entertaining as possible. So evaluate your most important points, discard everything else, and think of a cool story to transport your message.


4. Google loves videos

google loves videos on your landing page

Your chance to reach a top position on Google’s rank page will be much higher if there’s a video on your website. To be precise: 53 times higher. In all seriousness, what successful business doesn’t want to be on the first page of Google results?


5. Video captures your audience

video on your landing page captures your audience

That also has something to do with the fact that an explainer video on your landing page will make your visitors spend more time on your website. So Google will assume that your content must be really cool, and reward you with a better position. Talk about opportunity!


Okay, we guess we might have convinced you to put an explainer video on your landing page. Did we? So we up the ante: Come on, come all… come this way and check out our summary of the most important rules of HOW to use video to enhance your landing page performance

How to write a great explainer video script

The fairy tale of facts and stories 

Once upon a time there was a Fact. This Fact was really important and could have been helpful to a lot of people. The problem was, no one was interested in it; no one listened to it and so the sad little Fact couldn’t deliver his message. 

During this time, a pretty and shiny Story thought about her life. Sure, she was entertaining and people cheered when she appeared, but afterwards they quickly forgot about her and what she was all about.

A fairy watched all this misery: the stumbling of the sad little Fact and the feeling of meaninglessness of the beautiful, but poor, Story. So the fairy decided to bring them together.

The Fact shall give the Story substance – something that people can learn and think about. And the Story shall give the Fact a meaning – emotions that stick not only in people’s minds but in their hearts. This way, it shall be remembered. Fact and Story were so happy together that, from this day on, you just couldn’t tear them apart.

Learn how to work with Fact, Story, and Structure to write a great explainer video script

How this can help your message

This little “fairy tale” tells the story of two things that are a key element for a great explainer video script: facts and story. Only the combination of both can make the intended message stick inside the heads of the audience, even long after your video was watched.

To tell a story the audience is interested in, you need to know your target group. What do they like, what are they afraid of and most of all what are their challenges? Is your message able to solve a problem your target group has? Great! Tell the story of how it does and make the audience become the protagonist.


Quick example

You want to communicate a change program in your company, find out how your employees can benefit from it and put the focus of your video on these benefits. Furthermore, you want to make your employees the protagonists.

So your employee Paul recently heard about the new change program. What does it mean for him and his work and does anything change? Yes, things change, but for the better! Sure he has to commit to it, but this will bring a lot of advantages in the future. Paul is relieved and now that he knows what’s waiting for him, he’s even looking forward to it!

How the change program works are your facts. How your employee Paul feels about it and his worries are your story. If both things go together in your explainer video script your audience becomes emotionally invested because you speak directly to their inner thoughts.

(As a side note: Check out our beginner’s guide to emotional writing to learn more about creating emotions with words.)

A great explainer video script will combine facts and story like for example in this change process

You’ve got the base… now you need a structure

A good explainer video script works like a stage play – in a three-act structure. The first act is the exposition. Here you establish your characters and their current situation. By the end of this exposition a change comes into play. Your characters face a problem, hear of something new, experience a change or get to know a new product.

How to overcome or benefit from this “turning point” is your second act. The second part is at the same time the main part of your story. Explain how your protagonists benefit from your solution, how it will change their lives and what they can expect from it. This main part is the chance to describe your message or your product in the shiniest way for your audience.

After that comes the resolution. This is your third and last act. Your protagonists understood what happened to them, now have another point of view, or saw the benefits of your product and are happy. This is the good old “and they lived happily ever after” ending.

Exposition, main part, resolution - elements of a great explainer video script

To write a great explainer video script one need to follow some rules. What sounds easy can be a challenge but we are here to help. For the most common topics, mysimpleshow has already created a storyline guide for you. Just check it out!