mysimpleshow – empowering explanation

Privacy Policy

Your privacy is important to us. This page explains which data we collect for what purpose, and what we do with them. We differentiate between usage data, which are generated “automatically” any time someone visits our website (see 1.), and personal data (see 2.). We collect and process personal data only to the extent permitted by law or if you expressly consent to our doing so (e.g. when using our application or customer services).

1. Data Generated by Visiting our Website

a) Non-Personal Data

We store the IP address currently used by your computer in an anonymized form, your browser type and operating system, and the date and time of your visit. We also log the pages you view. We are not able to link this information to your personal data, nor is it our intention to do so.

b) Google Analytics

We use the software “Google Analytics”, a web analysis tool by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter: “Google”). Our marketing department uses the information this tool provides to optimize your stay on our website in order to make it as interesting as possible.

“Google Analytics” works as follows:
“Google Analytics” places small text files known as cookies on your computer, by means of which the software is able to analyze your use of our website. The data generated by these cookies regarding your use of our website are usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will first be truncated by Google within the member states of the European Union or other contracting parties to the Agreement on the European Economic Area. Only in exceptional cases is your full IP address transferred to a Google server in the USA and truncated there. IP anonymization is activated on our web pages. Google will use this information on our behalf to analyze your use of our website, to create summarized reports on the surfing behavior of the users of our website and in order to provide us with further services relating to website and Internet usage. The IP address forwarded from your browser in Google Analytics is not linked to any other data collected by Google.

You can prevent the storing of cookies through corresponding settings in your browser software; please note however that in this case you may not be able to take full advantage of the functionalities of our website. You also have the option of preventing the collection of data relating to your use of our website and generated by this cookie (including your IP address) and the processing of your data by Google altogether. To do so, download the following browser plugin and install it on your computer:

c) Re-Targeting

Our website uses what is known as re-targeting technologies. We use these technologies to make the online experience more interesting for you. Re-targeting allows us to address Internet users who have already visited our site to learn more about simpleshow by displaying advertising on the websites of our partners. We believe that users will generally find personalized advertising relating to their interests more interesting than advertising that does not relate to these interests. The advertisements are shown on the sites of our partners by means of a re-targeting code and an analysis of previous usage behavior. This form of advertising is completely anonymous. No personal data are stored and no usage profiles are connected to your personal data. You can prevent re-targeting measures by blocking cookies in your browser settings.

2. Personal Data

a) Definition

Personal data are items of information that can be connected back to a person, i.e. data through which you are identifiable as an individual or company, or that can be assigned to you. Personal data include what are known as master data, i.e. data that are required to form, define or alter contractual relationships between you and simpleshow, such as your name and your contact data (e-mail).

b) Your Rights

If you contact us personally, e.g. in order to subscribe to our newsletter or to subscribe to our application, we store and use your personal data. Insofar as the law requires that you expressly consent to this use of your data, we will inform you specifically. You can withdraw your consent by e-mail (see below) at any time, effective for the future. In particular, you can unsubscribe from our newsletter at any time. You also have the right to request information on the data we hold on you, free of charge. In addition, you have the right to demand that we amend, block, or delete your data in accordance with legal regulations. Should you wish to contact us regarding your personal data, please e-mail

c) Use of Intercom Services

We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as your email address and sign-up date) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. Intercom analyzes your use of our website and/or product and tracks our relationship so that we can improve our service to you. We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience. For more information on the privacy practices of Intercom, please visit Intercom’s services are governed by Intercom’s terms of use which can be found at If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.